What are the steps I should take to protect my brand's name and logo?

If you want to protect your brand's name and logo, there are several steps you can take to safeguard your intellectual property. Here are some options you may consider:

1. Conduct a trademark search: Before you begin using your desired trademark, it is important to make sure that it is not already being used by someone else. A trademark search can help you identify potential conflicts and avoid infringing on someone else's trademark.
2. File a trademark application: Once you have confirmed that your desired trademark is available, you can file an application with the relevant trademark office. In the United States, this is the United States Patent and Trademark Office (USPTO). This application will need to include details about your trademark as well as the goods or services that you plan to associate with it.
3. Use your trademark: Once your trademark is registered, it is important to use it consistently in conjunction with your brand. This will help you establish your ownership of the mark and prevent others from using it. You may also want to consider including a notice ("TM" for trademarks that are not registered, or ® for those that are) to indicate that you are claiming ownership of the mark.
4. Monitor for infringement: Even with a registered trademark, it is possible for others to use a similar or identical mark. Regular monitoring can help you identify potential infringement and take action to protect your rights. This can include sending cease and desist letters or pursuing legal action.
5. Work with a lawyer: While it is possible to file a trademark application on your own, working with an experienced trademark attorney can help ensure that your rights are fully protected. They can assist with conducting a thorough trademark search, help you navigate any legal disputes that arise, and provide ongoing guidance on how to maintain and enforce your trademark rights.

It is worth noting that there may be limitations or exceptions to these steps depending on where you are located and the specific details of your situation. Additionally, if you are dealing with an international brand, you may need to take additional steps to protect your trademark in other countries. For this reason, it is important to work with an attorney who is familiar with the relevant laws and regulations in your jurisdiction.