What are the steps I need to take to protect my company's trademarks and copyrights?

To protect your company's trademarks and copyrights, there are several steps you should take:

1. Register your trademarks and copyrights with the appropriate authorities. In the United States, trademarks can be registered with the United States Patent and Trademark Office (USPTO), and copyrights can be registered with the United States Copyright Office. Registration provides several benefits, including notice to the public of your ownership of the mark or work, a legal presumption of ownership and validity, and the ability to sue for infringement in federal court.
2. Use your trademarks consistently and enforce your rights against infringers. Make sure to use your trademarks in connection with your goods or services and monitor the marketplace for any infringing uses. If you find someone using your mark without permission, send a cease-and-desist letter and consider taking legal action if necessary.
3. Keep proper records of your use and registration of your trademarks and copyrights. This includes dates of first use, registration dates, as well as any licenses or assignments.
4. Educate your employees and contractors about your intellectual property rights, and require them to sign agreements acknowledging your ownership of your trademarks and copyrights.
5. Consider obtaining international protection for your trademarks and copyrights. This is particularly important if you plan to do business outside of the United States.

It's important to note that even with proper registration and enforcement, there is always a risk of infringement. However, taking these steps can help to protect your company's intellectual property and deter potential infringers. If you believe that someone has infringed on your trademarks or copyrights, contact a licensed attorney for further advice on how to proceed.