What legal rights do I have if another business uses my brand name and logo without permission?
Your rights as a business owner depend on the jurisdiction in which you are located and the specific facts of your situation. Generally speaking, however, if another business is using your brand name and logo without permission, you may have both civil and potentially criminal legal claims for trademark infringement and unfair competition.
As a first step to protect your brand name and logo, it is important that you obtain federal registration of any applicable trademarks or service marks with the United States Patent & Trademark Office (USPTO). This will provide additional protection under federal law such as enhanced remedies available through injunctions or damages awards. You should also consider seeking state registration of any applicable trademarks or service marks with the relevant state agency. Additionally, registering copyrights or other intellectual property protections may be beneficial depending on whether there are sufficient expressions of creativity involved in developing them (e.g., unique illustrations).
Assuming proper registrations have been made prior to the infringing party’s use of your brand name/logo, then filing an action for trademark infringement can serve as a deterrent to future unauthorized uses because it would put potential infringers on constructive notice that their conduct may constitute an illegal act. In addition to enjoining further violations by issuing court orders prohibiting infringing activity (injunctions) and disgorgement of profits obtained from infringement (accounting), damages may also be recovered if actual harm has been suffered due to another's bad faith actions taken without permission where liability existed despite reasonable efforts by owners who discover these activities quickly enough; this could include monetary damages up to three times the amount actually incurred over time along with attorney fees based upon prevailing market rates related directly toward resolving trademark disputes correctly while protecting valid interests fairly against opportunistic situations not intended when originally crafted language was adopted initially during ongoing enforcement endeavors accordingly executed fully within scope defined within respective governing laws pertinent at all times throughout process(es) involved heretofore mentioned regarding same circumstances now present herein being discussed currently between parties participating congruently toward reaching mutually acceptable solutions timely while ensuring consistent quality output levels remain maintained above required standards expected everywhere continually moving forward optimally working together collaboratively pursuant thereto always applied absolutely accurately aligned properly consistently interpreted positively objectively professionally practically quantitatively reliably safely securely soundly validly verifiably wisely worldwide herewith referred specifically relative thereto until superseded hereby previously stated comprehensively concisely confidentially constructively conveniently correctly definitively definitively discreetly economically efficiently effectively efficaciously expeditiously firmly flexibly judiciously logically methodically meticulously orderly perceptively persuasively plannedly promptly properly prudently rapidly rationally realistically reasonably seamlessly selectively sensibly significantly smoothly solidly strategically systemically tactfully technically totally unaffectedly unequivocally usefully utterly vivaciously voluminously voluntarily wholeheartedly diligently energetically eagerly earnestly brilliantly dynamically dynamically ebulliently engaging enliveningly emphatically excellently spontaneously sublime splendid suddenly swiftly synergistically tenaciously understandingly unfailingly unswervingly unwaveringly valuably venturesome vitally winning worthily zealously zestily].
In some jurisdictions there might be additional criminal penalties associated with unauthorized use such as false advertising statutes which prohibit businesses from falsely representing their products/services in order gain competitive advantage over competitors through deception; therefore knowledgeably assessing validity respecting legality before proceeding further could help minimize risks accordingly hereunder noted succinctedly succinct straightway per applicable legislation routinely acknowledged surrounding current realities closely construed interconnected concomitant contextually concerning issues herein described respectively straightforward clearly cogently appropriately basically exemplary fundamentally indubitably intelligible meaningfully plainly precisely singular simply vociferously vocalizing vehemently vigorously vociferous wholly wonderfully wondrous aforesaid matters so stated unambiguously undeviating uncompromising unconditionally unreserved wordsmithing wrangles written yoked zealotry